Inner City, VIC

Online Business - Surfboard Fins

Online business - Wetfins is one of, if not the largest, online store in Australia selling surfboard fins. Wetfins carries a huge selection of fins, selling via their website and eBay (wetfins-au)

ASKING PRICE $90,000+SAV (approx $40,000)

P&L figures as follows:
- Last 12 months: Sales $137,180, Net Profit $44,680
- FY17: Sales $127,235, Net Profit $43,481
- FY16: Sales $121,039, Net Profit $41,323

OVERVIEW
- e-commerce business selling a hugs range of surfboard fins (thruster fins, quad fins, longboard fins, SUP fins, twin fins, 5 fin)
- Founded in September 2011, the business has evolved over time through word of mouth and by being the largest selection of fins online
- Home based business selling via own website and on eBay
- Wetfins also has a private label ('Pilot Fins') which are also sold via the website and eBay, with a sales rep also wholesaling these own brand products to surf shops
- Website ranks on page 1 of Google for a number of keywords

STRENGTHS/ BENEFITS
- Home based business requiring minimal external resources
- Strong supplier relationships in place (local and overseas)
- Very well established customer base
- Can be operated from anywhere in Australia
- A simple, one person operation

WEBSITE
- Website built on Bigcommerce platform
- PayPal used as payment platforms
- Domains included: wetfins (.com.au), wetfins (.com), pilotfins (.com), scarfinifins (.com.au)

SOCIAL MEDIA/ DATABASES
- Facebook, Instagram, Twitter, Pinterest
- MailChimp (2,000 and growing)

REASON FOR SALE
Owner wishes to spend more time on his other businesses (Publishing Books, Merch By Amazon, and affiliate sites), none of which compete with Wetfins.

Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1325.

This is another Boyd Ryan Business Sales & Consultants Exclusive Listing...

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