Inner City, VIC

eCommerce/ Online - BahaBabe.com (Hair & Skin products)

UNDER OFFER BahaBabe is an eCommerce business selling a luxe online cosmetic range specialising in advanced, natural, cruelty-free formulas. Uniquely branded and packaged products include shampoo, conditioner, cleanser, moisturiser, and gradual tan.

Business commenced in January 2018, achieving the following results since launching:

- Jan 18: Sales $1701, Net Profit $559
- Feb 18: Sales $2741, Net Profit $1161
- Mar 18: Sales $3641, Net Profit $tbc

OVERVIEW
- e-commerce business retailing 5 products in the health and beauty space
- Founded in January 2018, website operates on Shopify platform
- Business has seen a substantial growth in website analytics, social analytics and conversion/ customer return rate with minimal marketing investment
- Typical customer is female, aged 16-27
- Owner is selling due to health reasons (requiring hospitalisation)

STRENGTHS/ BENEFITS
- Home based business requiring minimal external resources
- Strong supplier/ manufacturer relationships in place
- Very well established website with excellent Google rankings
- Can be operated from anywhere in Australia

WEBSITE
- Website built on Shopify platform
- Domains include bahababe (.com) and bahababe (.com.au)
- Requires approximately 2 hours per week of owner's time

SOCIAL MEDIA
- Facebook (13.7k likes)
- Instagram (26.5k followers)
- MailChimp (40k+ subscribers)

STOCK
- Approximately 12,000 units of stock on hand (total cost approx $48,000)
- Stock currently stored in a storage facility, but can be moved to wherever suits a new owner
- Shipments in/out currently done through DHL and Australia Post
- Three main suppliers: contract manufacturer for cosmetic formulations, packaging manufacturer, bottle manufacturer

GROWTH OPPORTUNITIES
- Global market, rather than just Australia
- Possible expansion into swimwear, fashion, makeup

Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1324.

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Business Tools

Sold Properties

Address Sold Date Type Sale Price
(no street address provided) 7-09-2018 Professional Undisclosed View Property
(no street address provided) 6-09-2018 Professional Undisclosed View Property
(no street address provided) 1-09-2018 Professional Undisclosed View Property
(no street address provided) 30-06-2018 Professional Undisclosed View Property
(no street address provided) 14-06-2018 Professional Undisclosed View Property
(no street address provided) 25-05-2018 Professional Undisclosed View Property
(no street address provided) 4-05-2018 Professional Undisclosed View Property
(no street address provided) 19-04-2018 Professional Undisclosed View Property
(no street address provided) 31-01-2017 Professional Undisclosed View Property
(no street address provided) 1-07-2016 Professional Undisclosed View Property
(no street address provided) 24-06-2016 Professional Undisclosed View Property
(no street address provided) 7-06-2016 Professional Undisclosed View Property
(no street address provided) 14-04-2016 Professional Undisclosed View Property
(no street address provided) 16-03-2016 Accommodation/Tourism Undisclosed View Property
Shop E11/385 Bourke Street 3-02-2016 Retail Undisclosed View Property
(no street address provided) 2-12-2015 Professional Undisclosed View Property
(no street address provided) 11-11-2015 Professional Undisclosed View Property
(no street address provided) 30-09-2015 Franchise Undisclosed View Property
(no street address provided) 14-08-2015 Import/Export/Whole Undisclosed View Property
(no street address provided) 3-08-2015 Professional Undisclosed View Property

Current Sales

BR1129 - IMPORT/RETAIL/WHOLESALE
  • Region:
  • Type: Import/Export/Whole
  • Price:Homewares $1 + Stock ($70K approx)
  • View Property »
Conveyancing $99,000
BR1296 Conveyancer $560,000
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