Inner City, VIC

Online Business - Babies & Ladies Fashion

Online business, Frankie Jones, creates super stylish limited edition collections for babies. Designed in Melbourne, Frankie Jones' focus is in detail, quality, style, fit, and comfort! Began as a small organic cotton collection for babies and has quickly evolved to include ladies' items and a broad range of garments for babies.

Sales figures as follows:
- FY18 YTD: $190,508 (8 months), profit of $41,489
- FY17: $206,142 (12 months), profit of $43,970

OVERVIEW
- e-commerce business which creates and sells super stylish, limited edition collections, of babies and ladies clothing
- Founded in March 2016, the business started at 70 units per style and are now up to 350 units per style
- Range includes beanies, blankets & wraps, bloomers, cardigans & sweaters, dresses, jumpsuits, knits, onesies, overalls, pants, and rompers
- A lot of work and investment has been put into the website and streamlining down to two reliable and suppliers - one for organic cotton and one for knitwear

STRENGTHS/ BENEFITS
- Home based business requiring minimal external resources
- Strong supplier relationships in place with two reliable manufacturers
- Very well established customer base and social media following
- Can be operated from anywhere in Australia

WEBSITE
- Website built on Shopify platform
- Afterpay and PayPal used as payment platforms
- Domains included: frankiejones (.com.au) and frankiejonesthelabel (.com)

SOCIAL MEDIA/ DATABASES
- Instagram (42.3k followers)
- Facebook (1,500+ likes)
- Pinterest (85 followers)
- MailChimp (2,400 and growing)

A LITTLE MORE BACKGROUND INFO...
At Frankie Jones, every detail, every print design, and every piece is made and designed with love and care.

The range supports local artisans and communities, both locally and around the world. All pieces are proudly made in ethical fair trade workshops. The aim, other than to make babies look fabulous, is to bridge the gap between fashion and sustainability. And provide support for traditional handcrafting techniques.

This is thoughtfully achieved by using 100% organic GOT’s certified cotton wherever possible and by using non-toxic, chemical-free water based inks.

The owner is looking to sell for personal reasons and simply not having enough time and energy to commit to growing the business into a large wholesale business and taking the business to the next level


Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1323.

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Address Sold Date Type Sale Price
1/243 Collins Street 7-11-2018 Industrial/Manufacturing Undisclosed View Property
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(no street address provided) 6-09-2018 Professional Undisclosed View Property
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(no street address provided) 16-03-2016 Accommodation/Tourism Undisclosed View Property
Shop E11/385 Bourke Street 3-02-2016 Retail Undisclosed View Property
(no street address provided) 2-12-2015 Professional Undisclosed View Property
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(no street address provided) 30-09-2015 Franchise Undisclosed View Property
(no street address provided) 14-08-2015 Import/Export/Whole Undisclosed View Property

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